Selling Lifestyle Properties in Michigan
Selling ‘lifestyle’ properties is different than selling traditional residential real estate. There’s no question that it takes a different marketing strategy, but even before that, it takes an ability to see the task differently. You see, traditional real estate brokers approach the task the way they’ve always approached it, that is, to put a sign in the yard and list the property in the MLS.
Oh sure, they’ll also put the property on their own website, and general websites like Zillow, Trulia, Realtor.com, and others, but all of this presupposes that the target audience for the property knows where to look for it. In other words, the traditional real estate world is driven by geography.
Have you ever noticed that the first field you have to enter on 99% of real estate websites is for the city, town or zip code? Well, guess what? The vast majority of buyers of lifestyle properties don’t know the city, town, or zip code! What they do know is what they’re looking for. In fact, they can typically describe it in great detail. They’ve imagined it. They’ve felt it. They can see it in their mind’s eye. And they know how far they’re willing to drive (or fly) to get to it.
So, this means that the first step for sellers of Michigan lakefront properties, country homes, small farms, log homes, horse, golf and ski properties, acreage and other recreational properties is to find a real estate agent like those at Michigan Lifestyle Properties, because we approach the sale of real estate by property type. At Michigan Lifestyle Properties, we look at the marketing of non-traditional real estate differently, because we know that’s what it takes to get the job done.